Tasked with creating a strong visual identity and promotion material for a festival on the Swansea coast, 4º WEST offers an opportunity for everybody to experience alternative sports and activities. The festival is timed for the summer period so I chose the green
and pink colour combo to reflect a watermelon.This was done as when I think of summer, I am reminded of a Japanese tradition of smashing open a watermelon on a hot summers day.
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