Tasked with creating a strong visual identity and promotion material for a festival on the Swansea coast, 4º WEST offers an opportunity for everybody to experience alternative sports and activities. The festival is timed for the summer period so I chose the green
and pink colour combo to reflect a watermelon.This was done as when I think of summer, I am reminded of a Japanese tradition of smashing open a watermelon on a hot summers day.
and pink colour combo to reflect a watermelon.This was done as when I think of summer, I am reminded of a Japanese tradition of smashing open a watermelon on a hot summers day.
![](https://cdn.myportfolio.com/406cbd10-4055-416b-a813-8718544057ba/583dfabb-5cd8-486a-aa74-bcf852f7c4ac_rw_1920.jpg?h=177c819e95b8e782414810eade325da9)
![](https://cdn.myportfolio.com/406cbd10-4055-416b-a813-8718544057ba/0599df60-80db-4f98-81ea-899126e17699_rw_1920.jpg?h=4035db0bd4773b51bac1b60180448874)
![](https://cdn.myportfolio.com/406cbd10-4055-416b-a813-8718544057ba/7ae44054-de46-49f1-805d-b0ad9832b60a_rw_3840.jpeg?h=225aca73d615aaae598c884da7ab91e6)
![](https://cdn.myportfolio.com/406cbd10-4055-416b-a813-8718544057ba/d6746c2c-d376-4aa1-926e-b33badbc1fc4_rw_3840.jpg?h=8779d2a2164d4330abbc8f734ecbca5e)
![](https://cdn.myportfolio.com/406cbd10-4055-416b-a813-8718544057ba/a52971f1-267d-4807-a150-cefec68444c0_rw_3840.jpg?h=44aa87711489f06f4936ab389705f251)